Online Media Strategist
Reference Number: 01550619
Atlanta-based Agency seeks an Online Media Strategist. Description The Online Media Strategist will work with agency's practice leaders media directors interactive group account service staff and others in the agency to create and recommend online and non-traditional media strategies for a broad range of clients. This individual will work as one of the key client contacts and be accountable for helping clients meet their business goals. This person will lead the conception and delivery of innovative well-targeted business-building marketing solutions across a variety of digital media to meet or exceed client objectives. This involves the creation and execution of digital communication plans and architecture for various brands. Responsibilities include: Leading online and non-traditional media objectives and strategy development Presenting innovative business-building new media recommendations Recommending media solutions and channels that don't exist yet Managing the development negotiation implementation tracking reporting and optimization of all online media buys Performing forecasting of revenue and sales based on historical data and market trends Contributing to agency revenue growth through existing and new account opportunities Reviewing accounts to ensure that they are operating profitably and efficiently Studying and presenting consumer insights based on the digital landscape Educating clients and internal teams on the digital and new media landscape Tracking understanding and responding to changes within the digital and new landscape Understanding and experience with rich media campaigns and vendors Understanding of basic search campaigns Required Experience Must possess excellent management analytical multi-tasking and decision making abilities as well as a seasoned knowledge of all media disciplines. In addition ideal candidate must have: Bachelor's degree from a four-year college or university or equivalent experience; MBA a plus 7+ years media planning experience w/ a strong emphasis on digital/online media Unrelenting quest for innovation within digital media Understanding of online execution tracking and billing (3rd party adserving etc) Competent with online accountability metrics and research Excellent communication skills Exceptional strategic leadership abilities A significant amount of client contact experience Exceptional leadership and management skills
Last Modified: 5/8/2008

Location: Atlanta, GA United States of America

Salary: $50,000.00 - $80,000.00 / $0.00/hr - $0.00/hr

Account Service Professionals
Reference Number: 01548757
Leading Richmond agency seeks Senior Account Executives and Account Supervisors to work on an international Fortune 100 retail company. Persons should have five or more years of retail or consumer branded/package goods experience. Must be adept at strategic brand planning. Salary commensurate.
Last Modified: 5/8/2008

Location: Richmond, VA United States of America

Salary: $70,000.00 - $75,000.00 / $0.00/hr - $0.00/hr

Marketing Communications Manager
Reference Number: 01553983
Outstanding opportunity to join leading growing international Mobile Marketing company. Ideal candidate will have some telecom/IT experience and be very hands-on good at project management and detailed oriented. Some international experience would be helpfu. Job Responsibilities: •Participate in the development and implementation of the strategic marketing plan. •Co- ordinate and project manage the delivery of product literature case studies trade exhibition attendance seminars and speaker presentation materials. •Monthly reports to be generated for Director of Marketing. •Support PR and analyst relations activity initiated by our PR agency. •Build brand awareness. This will include writing press releases organizing analyst and media tours and evaluating press coverage. •When required to brief and manage external marketing agencies to deliver specific projects proactively managing budgets to ensure they are delivered to time and to budget. •To act as brand guardian ensuring that the strategic brand position is supported creatively and executed consistently to brand guidelines through all communications activity. •Evaluate the success of each marketing communications activity and recommend improvements to be incorporated in future projects. Skills and Experience: •Minimum 4 years experience in marketing communications with a focus on IT/telecoms products and services. •Experienced in working with a range of marketing communications disciplines including event management project management PR analyst relations production of sales collateral web publishing. •Ability to manage marketing budgets and to deliver projects to agreed deadlines – results driven with excellent project management skills •Strong verbal and written communication skills. •Strong organizational and project management skills. •An understanding of web publishing would be of great benefit •Advanced PC skills including Microsoft Office. •Some travel is required.
Last Modified: 5/8/2008

Location: New York, NY United States of America

Salary: $75,000.00 - $80,000.00 / $0.00/hr - $0.00/hr

VP, Account Director
Reference Number: 01547903
Leading Cleveland Ad Agency seeks VP Account Director to lead client a major national consumer advertiser and internal teams strategically to increase consumer demand. Entreprenuerial culture rewards inspired thinking. Specifications and Skills: • 10-15 years Account Management background with experience on both high production high strategic accounts. • Demonstrated ability to evaluate advertising and marketing solutions. Proven track record of developing ideas that grow a clients business. • Self-confident and self-sufficient. Intelligent and analytical. Strong written and verbal communication skills with good presentation and debating abilities. • Persuasive hard working organized and curious. • Able to manage quickly changing client needs and demands while keeping team engaged and motivated. • Knowledge and experience working with consumer packaged goods brands and the retailers to whom they sell in and through. • Strong experience in production intensive accounts especially television radio and print. • Understanding of media is critical. • A Bachelor’s degree. Responsibilities: * Overall responsibility for total agency performance on the account. * Oversee day-to-day while developing business-building plans for the future. * Work extremely closely with creative department to develop most effective materials. * Analyze clients business and make business-building recommendations. * Supervise Account Management staff: Account Director Account Manager and Account Associate. * Manage agency hours to insure both outstanding work and profitability. * Work closely with all key clients: EVP of Marketing Brand Directors. * Position reports directly to EVP Group Account Director.
Last Modified: 5/8/2008

Location: Cleveland, OH United States of America

Salary: $70,000.00 - $90,000.00 / $0.00/hr - $0.00/hr

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